Creative & Marketing

Senior Copywriter

New York
Full Time

OUR CLIENT, AN INDIE CREATIVE-FIRST ADVERTISING AGENCY, IS LOOKING FOR A SENIOR COPYWRITER! THIS AGENCY FOCUSES ON CREATING 360 ADVERTISING CAMPAIGNS AND BRANDING.

THIS PERSON WILL IDEATE, CONCEPT, AND CREATE 360 ADVERTISING CAMPAIGNS ON A MAJOR CPG BRAND IN ADDITIONAL TO PROJECT-BASED CAMPAIGN WORK ACROSS A RANGE OF CATEGORIES. THIS PERSON WILL ALSO CREATE VERBAL BRAND IDENTITIES FOR NEW PRODUCT LAUNCHES AND CREATE COMMUNICATION PLAYBOOKS FOR ALL CHANNELS. THE IDEAL CANDIDATE WILL BE HIGHLY EXPERIENCED WITH EMERGING TRENDS AND HAVE A LOVE OF SOCIAL.

REQUIREMENTS:

  • Ideate creative concepts for 360 advertising campaigns across all mediums. This person will write scripts for TV commercials, online video and radio. This person will also write social post copy, website copy, print and out-of-home lines.
  • Own copy from top to bottom independently, with creative oversight from the Creative Director, Account Director, and Client.
  • Craft verbal brand identities from tag lines to body copy to create a brand communications matrix/playbook.
  • Pitch concepts directly to clients with your creative team

SKILLS & EXPERIENCE:

  • 360 integrated advertising campaign experience including script writing for TV Commercials and Online Videos, print, out-of-home, social, and digital headline copy and body copy.
  • Verbal brand identity experience including tag lines, headlines, and body copy that demonstrate consistent tone of voice adapted implemented appropriately to each medium.
  • Ideally experienced in beauty and/or CPG.
  • Able to present ideas directly to clients, iterating creative based on feedback.